Hilversum, october 2025
As of today, Learnforce and learn industry are joining forces to become one organization, based in Hilversum. For years, both agencies have shared the same conviction: learning and development only hold value when they drive real change in people, teams, and organizations. By combining strengths, they bring together strategic insight, creative intelligence, and technological innovation to make learning truly impactful.
The new learn industry builds on more than 25 years of experience at the forefront of online learning, L&D strategy, and didactic innovation. By merging expertise, the organization gains more power to tackle complex learning and development challenges in a structured way—from vision and design to implementation and measurable impact.
“Our clients expect us to keep innovating in content, approach, and technology,” says Lucas de Vreugd, founder of learn industry. “By merging, we can accelerate that innovation while also providing the continuity that large organizations rely on.”
Development that resonates—from insight to impact
Development is not just about knowledge or technology—it’s about people. It requires both insight and intuition. That’s why the new learn industry combines strategic thinking with creative concepts and technological innovation. By weaving technology and data thoughtfully into design and analysis, it creates learning solutions that better reflect reality and truly move people to action.
“Technology is changing how we work, but people determine how we respond to that change,” says Dirk Kleingeld, co-founder of Learnforce. “Agility starts with people who keep developing—in what they can do and how they think.”
More than a merger
Learnforce (a merger of Enstin BV and Maeckers BV) has supported organizations for years with strategic L&D advice and learning solutions for clients like Vattenfall and bol. For the past 15 years, learn industry has created inventive digital learning concepts for companies such as Ayvens, ING, and Just Eat Takeaway. What began as a collaboration grew into a shared ambition: to design learning that drives real behavioral change.
From Hilversum, a multidisciplinary team of strategists, consultants, designers, learning specialists, and developers creates solutions that strengthen behavior, collaboration, and performance. From onboarding to leadership, from culture change to IT security—always with a sharp focus on what truly matters.
This merger results in an organization that is large enough to make a strategic impact and agile enough to stay close to people and organizations. Because development only truly works when it serves both people and performance.
