How do you grow performance in a fast-moving company? At bol. personal development drives business results. We built a learning experience that gives every employee insight into their growth path; clear, visual, and directly linked to impact. Because when people develop with direction, performance follows.
Statistics
75%
9,2
You are in charge of
your own unique development
Performance development at NL's nr 1 E-tailer


A map for growth. A system for impact.
How bol. turned personal development into a shared language for performance.
Employees didn’t always know how to grow or which direction truly fit them. Managers lacked the clarity to guide development with purpose. This program changed that. With one clear framework and powerful tools, employees gained insight into their growth path and the skills it takes to get there. Managers now know exactly how to support that journey. Growth is no longer a side topic, it’s a driver of performance.



Performance conversations
bol.’s new HR cycle shifts the focus from ticking boxes to meaningful growth. Check-ins are now real moments of alignment powered by smart tools that turn insight into action and development into performance.
“Thanks to the Career Paths program, I finally understand how I can grow within my role—and my manager knows exactly how to support that journey.”
Ellen CoopmansCHRO, bol.



“This academy brings leadership development into the flow of work. It equips leaders with the tools, insights and mindset to grow!”
Claartje JozephsLearning & Development partner, bol.