The ECCO Rituals

Onboarding that turns new hires into confident brand ambassadors

ECCO wanted more than a welcome—they wanted a transformation. Together, we built an onboarding experience around the 7 Rituals: the heart of ECCO’s retail philosophy. Clear, practical, and rooted in brand values, these rituals guide every employee from first hello to final sale.

Statistics

7

7 rituals,
1 clear experience

91

confidence score post-onboarding
Core impact

It’s about creating personal, meaningful moments

The 7 Rituals go beyond technique: they shape how new team members connect, present, sell, and serve. From warm welcome to thank you, every step is designed to build confidence, spark connection, and drive performance on the shop floor.

The onboarding blends custom videos, interactive modules, and real-life practice. Each learning ties directly to store moments, helping new hires translate knowledge into action.

With just 7 focused learnings, employees are store-ready—fast, empowered, and aligned with ECCO’s values from day one.

The onboarding blends custom videos, interactive modules, and real-life practice.