The largest DIY retailer in the Benelux came to us with a clear question, but we started with a broader one: what kind of start sets people up to thrive at Praxis and Brico? So we built an experience where every step, tone, and tool reflects the values: Open, Active, Positive. Not just said, but lived.
The Praxis 5-step onboarding approach
From your first day at work until you can work independently.
Statistics
35%
faster onboarding
250+
Employees onboarded
From strategy to shop floor
Together with the HR-department and the top store managers, we built an onboarding journey rooted in strategy and shaped by purpose. The result? A five-phase experience guiding new employees from day one to confident independence. With every step, they learn not just how to do the work—but how to make a difference.
Step into Praxis
Onboarding that connects people, purpose, and performance
This wasn’t just about onboarding. It was about getting people up to speed—fast.
Strategy and clear objectives formed the backbone of the programme, with every phase built on sharp learning goals: what new employees need to know, feel, and do. In follow-up sessions, those goals were translated into concrete, actionable formats.
A series of shop-floor video recordings guides new employees through the world of Praxis—visually introducing the work, the culture, and the values that drive it. The videos are supported by interactive quizzes, downloads, and real-life assignments, both online and in-store. Every new hire is paired with a colleague and challenged to explore the shop together. Because learning at Praxis doesn’t just happen behind a screen, it happens on the floor.
