Standards
of Engagement
Unpacking the core principles of Ahold Delhaize
What do ethical principles look like in real life? At Learnforce, we didn’t just want to explain them—we wanted to unpack them. Literally. In a warm studio setting, a mystery box, a quirky host, and a sharp expert join forces to explore the Standards of Engagement.Clear, visual, and just the right amount of offbeat.
Statistics
91%
of employees said the videos helped them better understand how the principles apply to their daily work.
9
Used in 9 countries as part of onboarding and team alignment sessions.
Our approach
When Ahold Delhaize asked us to bring their ethical standards to life, we didn’t start with rules. We started with people. Because principles only work when they’re felt, begrepen en besproken—not just displayed in some document.
We designed a four-part video experience that breaks complexity into conversation. Using symbolic storytelling, dynamic visuals, and a sharp blend of warmth and wit, we created something that sticks.
Each principle was unpacked—literally—making abstract values visible, tangible, and open for reflection. The tone? Human. The structure? Built to scale. The impact? Measurable.
Organisational effect
This isn’t a training—it’s a cultural touchpoint.
The project now helps teams across brands and countries connect with Ahold Delhaize’s values—visually, practically, and personally. It’s used during onboarding, team sessions, and leadership development. Not to enforce rules, but to spark reflection and create alignment. Because in a company this large, shared principles aren’t optional—they’re operational.
