From driving global culture/transformation shift, to annual leadership, sales or marketing events.
Campaign-based learning
Discover the future of education with Campaign-Based Learning!
Our immersive campaigns combine engaging content, personalised communications and a skill-based approach to reinforce a new culture or drive change.
We see learning as an ongoing campaign, not an isolated moment.
Our approach
Liberate content from its format
to make it reusable across media.
01
Elevate the quality
so it’s more effective.
02
Deliver at the right time and place
in an employee’s learning journey.
03
In a world-class App
where there’s a dashboard for both end-user and manager.
04
With possibilities to enrich the experience
by integrating live events, external marcom collateral and more.
05
Case study
Embedding a New Sales Culture
Old habits die hard. That’s why change is often as much about unlearning as learning. Instore retail sales culture is just one example. Aligning large teams across many geographies to deliver a new customer experience is tricky. But by segmenting the roles, and communicating the un-desired behaviours right alongside the desired ones, we did it. Employees started living and breathing the new culture in no time. And, thanks to some well-timed behavioural ‘nudges’, the culture stuck, too.
Case study
Senior Leadership Development
An essential component of corporate strategy is the annual global retreat or event where senior leadership aligns around what’s coming next and why. This is a splendid opportunity to use campaign-based learning as the ‘rug that really ties the room together’. It helps embed knowledge and learnings into leadership’s hearts and minds in real-time, when it visceral. From improving storytelling to gamification and live event integration, we help make any annual leadership experience a thoroughly manageable, measurable, effective and enjoyable one.
All the Lonely Content
There are piles of unloved and lonely content sitting in the dusty corners of almost every organisation. There they sit, patiently, waiting for their next visitor — who may or may not ever come. It’s a sad state of affairs. We help you elevate and energise this content, and deliver it straight to the learner inside a world-class App. There, you can measure and manage progress on both an individual and business unit level. Really, what’s not to like?
Sharp, Candid & Skillful
Headquartered in Hilversum, the media capital of the Netherlands, we help large forward-thinking organizations transform their L&D Experience. We mix smart tech, premium media and creative strategies. Our ethos is grounded in mutual admiration and dedication—towards our team, our clients, and the transformative power of education. It's a journey we embark on with a spirit of joy, collaborative innovation — and with a good dose of fun thrown in!
Born and raised in Belgium. Schooled in the Netherlands. From leading a branding agency to fullservice broadcast productions; Kees combines two decades of expertise to transform the world of Learning & Development as founder of Learnforce.
Kees loves to dive into complex content and digest as much information as possible in order to come up with fresh learning concepts. He’s well known for his execution power, bright ideas and vision on L&D.
You’ll find him on his motorcycle in the weekends, in his quest to visit some of the best chefs in the world or in a conversation on the power of purpose. He is at his best when his creativity is required to solve complex learning and activation challenges. Besides that, he is recognised by his clients and colleagues for his laughter, uplifting spirit, genuine interest and presentation skills.
Grew up in the countryside, moved to the city. Driven by curiosity and irrepressible hunger to get to the bottom of the nitty-gritty of processes, businesses and people’s habits.
Dirk lives for the challenge of making sense of complex situations, always thinking one step ahead and connecting information, processes and data resulting in a concrete and effective learning & development or change approach. Whether it is campaign-based learning, organisational mapping or (senior) leadership, he enjoys working with teams that need to challenge the current status quo and are open to change.
Brimming with ideas and a great desire to make things whole again, Dirk loves to fix, bake, brew or make anything broken that has a link to an unconventional way of producing. For our clients, Dirk is an open, approachable sparring partner who effectively helps you take the next step in your L&D strategy and implementation.
An entertainer at heart, he started as an editor at his 18th and fully embraced the broadcast and film industry.
Radically forward-thinking and an excellent eye for great content and even better stories. Whether on TV or on internal corporate channels, Robbert’s work reflects his high energy, perseverance, and solution orientation.
His knowledge of editing and his ability to improve any content production is phenomenal. If you hear the words “whoop whoop” shouted, Robbert might be close-by. In addition, you will recognise him for his big smile and his enthusiasm about the role of broadcast-quality content for learning and development purposes.
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Elza leads our teams to rock their goals! She excels in clear communication, making interactions effortless.
With a background in auditing and accounting, Elza smoothly transitioned into the world of support, bringing a wealth of experience. With her adaptable and energetic approach, Elza enthusiastically takes on new challenges and delights in acquiring fresh skills.
Colleagues appreciate Elza for her wisdom, kindness, and calm approach, contributing to a pleasant work atmosphere.
In her spare time, Elza enjoys exploring history and finds delight in historical dancing. But above all, Elza is a passionate traveler, so outside the office, you might just run into her in the most extraordinary places.
Our manager operations is Brian. With his background in IT and the Automotive Industry, he has a strong passion for innovation and process improvement.
Whether it is automating processes, doing more in less time and letting the digital era work for you. Brian is always looking for new and better options to help our clients in trouble-free execution of the development of their projects whilst running and overseeing multiple projects.
Brian is very pragmatic, down to earth, and fun to work with. Outside of work, he enjoys exploring the world on his motorcycle and enjoys the simple things in life like a good fresh cup of coffee and seeing the sun rise in the morning.
Our dedicated L&D Creative, Mans, has one clear goal: to make learning enjoyable. Because, according to Mans, learning and development rank among the most satisfying experiences.
As a knowledge-focused creative, Mans translates practical information into vibrant stories that captivate. Drawing from extensive experience in the television and advertising world, Mans knows how to spark curiosity and sustain attention with relevant and engaging content. Add Mans’ passion for education to the mix, and you have the perfect blend for developing innovative learning methods that truly resonate. Concepts through which Mans fosters a culture of continuous learning.
Interestingly, that inexhaustible creativity is entirely absent in the kitchen. At Learnforce, Mans is known as the kitchen klutz. Fortunately, this is compensated by an excellent taste in music. Mans can identify the artist at the first note of a song. That’s why guessing songs is Mans’ favorite hobby, and in that realm, it’s always 1-0 for Mans.
Loves baking bread, brewing beer, is a real fan of all types of chocolate, but above all, he loves designing solutions that will exceed your expectations.
With his background in advertising and marketing/print media, he brings a lot of experience in designing materials that entice our students to click through, turn the pages and learn more.
With his fresh eye for typography and composition, he can transform even the most challenging (boring) topics into beautifully designed, engaging learning solutions. Whether it’s a visualisation of complex company-wide competence mapping, an infographic on a new HR cycle or a detailed technical learning on dredging, he makes it work for you, the participants and your company.
Our UX specialist that also knows everything about the latest films is Roos. Creative, on-point, trustworthy, but above all a sharp eye on user-friendly design.
Don’t start a discussion about films with this lady. But If you don’t know what to watch, she’ll can provide you with great advice. Her passion for the moving image does not reach her level of enthusiasm about UX design and continuous improving everything we develop. From our world-class app to intelligent content design.
Roos is always on top of things, likes to make to-do lists and finish those. Loves to learn new techniques and follows the latest developments and trends in the market. On top of that, she is a joy to work with and her creativity and thoroughness will pleasantly surprise you.
Explore our work
Related work
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